Woopra: A new Web Analytics tool you can use

It’s been a while I’m testing Woopra, a US startup well-funded and up-to-date with current Web Analytics problems.

 

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Here is a real-time analytics screeny from Woopra.

 

woop2

Again another Back-End screen.

While many providers nowadays tend to overhaul cookies and stuff, Woopra keeps on the light way. While GA tends to go on the heavy way.

Posted in Web Analytics

Google Analytics introduit Universal Analytics en beta publique

On en avait parlé ici depuis un moment,

Après le temps réel, Google Analytics dévoile plus en détail la future “grande” version de l’outil, baptisée Universal Analytics.

Les principaux bénéfices finaux sont les suivants :

  • Understanding how customers interact with your businesses across many devices and touch-points 
  • Insights into the performance of your mobile apps
  • Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results
  • Improved latency on your site by reducing client-side demands

Il est nécessaire de rappeler que c’est un ensemble de fonctionnalités de collecte principalement, et non de présentation de données (ie rapports). Quelques réglages sont nécessaires pour la mise en place.

Posted in Web Analytics

Doctors save more lives with new technologies (apps, GPS…)

It’s a more and more true statement,

From regular and well-established technologies, some startups are able to pull your hearbeat in real-time (some seconds of lag, though). Many applications are to be found in this field like :

  1. reminding when to take prescription through a mobile app
  2. instant GPS localization for emergency services
  3. instant email to family
  4. and many more…
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While Google and Twitter are down, MaxCDN stands still

While i’m writing these lines, main services like Google and Twitter are down. Though, MaxCDN from NetDNA stands stills, it adds up to the need of having a nice cdn to serve content across the globle !

Posted in News

Emarketing weekly updates – 2012-10-15

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Emarketing weekly updates – 2012-10-08

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Emarketing weekly updates – 2012-10-01

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Emarketing weekly updates – 2012-10-01

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