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Sur le blog officiel de Google Analytics, se trouvent les astuces et l’introduction pour intégrer les campagnes d’emailing au sein de votre tracking. Ci-dessous, la liste des paramètres que l’on peut passer dans les liens avec le générateur d’URL, et leurs utilisations potentielles.
| Name |
Description |
Examples |
| Campaign Name |
Name of the email marketing campaign. |
Email News,
Email Promo 14 April 2009,
Email Newsletter May 2009 |
| Campaign Source |
Use Campaign Source to identify who distributed your email newsletter. |
If you are sending your own email campaign then use your own company name. If you advertise in other email newsletters then use the name of the particular company sending that newsletter. |
| Campaign Medium |
Set Campaign Medium as ‘email’ for all your email marketing campaigns. |
email |
| Campaign Content (optional) |
If you have multiple calls to action within your email, use different Campaign Content tags to see which version drives more visitors. |
20% Discount Offer,
New Product Information,
Support Services |
| Campaign Term (optional) |
If you have different types of links (e.g. text, buttons, images, etc.) use a different Campaign Term for each type. |
Product Image,
Read More Button,
Text Link |
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