What does Open Graph protocol means for marketers?
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In this quite long video interview made last fall, Vidar Brekke (a seasoned social media expert) explains in great detail what’s behind the OpenGraph protocol : a new link between people, content, and ultimately products and services. As well as a new challenge for brands and marketers. He also analyzes how this new deal is different from “search-driven” consumer behavior. A must see! Related posts: |