|
Recently, I had the opportunity to answer this question : What is the hardest aspect about evaluating email delivery platforms ? This was my -quite tough- answer and checklist for each potential ESP.
- Please state your actions last month in order to guarantee delivrability in UK ? US ? Germany ? Spain ? Italy ? France ? China ? India ?
- How do you handle the relationship with top-5 major ISP in each of these countries ?
- What kind of actions do you perform on a regular basis in order to improve relationship, and prevent automatic ” displayed-as-a-spam ” effect, with major webmail providers like Hotmail, Gmail, Yahoo, or Open-Source ones (eg Roundcube, IMP Horde) ?
- What could possibly rate a customer as a spammer emailer ? What is your policy with ” bad behaviour ” clients ? In relationship with all other ” shared ” clients ? (email-sending cluster shared between clients)
- Do you perform actions on a regular basis, in order to evangelize about delivrability matters, with your clients ? If so, how many times each year a quite large sender is contacted by your team to train him about best practices ?
- And one of the most crucial question, what kind of feedback loops are in place with ISPs on a local basis, including a team speaking fluently their native language ?
Please comment, RT, link, I’d be glad to share !
Related posts:
- Service client, quand tu nous tiens
- Service client mobile
|